Apace Studio
Custom software for small businesses

Know when it lands. Shape what it becomes.

Building software for your business shouldn't take a $100k budget. We build software systems, AI automation and internal tools at a fixed price, paid by milestone. You'll know the cost before we start, and our measured pace shows you when to expect each milestone.

Software that keeps pace with your business.

What we build

The tools bigger competitors have, sized for your business

Custom software systems

Software for your customers, your team or your next product idea: customer portals, field and staff apps, or a new product's first version, with the data, accounts and connections behind them.

For example: customers book online, the office sees the schedule, and the tech gets the job on their phone.

AI automation and integrations

Put AI to work on the repetitive parts: answering leads, following up on estimates, reading documents, connecting the tools you already pay for.

For example: every unsold estimate gets a follow-up in two days, with a person reviewing before it sends.

Internal tools and workflows

Replace the spreadsheet that runs the business with a tool your team can trust: scheduling, job tracking, inventory, reporting.

For example: the office sees every open job, who has it, and what's holding it up.

Roadmap and ongoing support

We'll build it, show you how it works, and stay around to keep it running. When you're ready for the next step, we plan it together.

For example: a quarterly review of what's working and what to build next.

How we work

Predictable delivery, and you still get what you want

Every project follows the same five steps. You always know what's next, when it lands and what it costs.

1About 15 minutes

Build your value curve

List everything you want and score each one on reach, impact and confidence. We estimate the effort.

2One hour

First conversation

We walk through your curve together and review each effort estimate against work we've built before.

3Within a week

Fixed-price proposal

Your order becomes milestones. Our measured pace shows when to expect each one, and you get one total.

4Review every 2 weeks

Build by milestone

Every two weeks we review progress together and update your value curve to our current pace, so you always know when your next milestone lands. Each milestone is working software you can try, and you pay when you accept it.

5Ongoing

Launch and support

We launch, train your team and keep it running while you plan what's next.

Pricing

Fixed price, paid by milestone

No hourly meter running in the background. Your scores tell us what matters most, and the proposal prices exactly that.

One price, agreed up frontThe proposal lists every milestone and its cost. That total doesn't move unless you change the scope.

Pay when you accept the workEach milestone ends with working software. You try it, then you pay for it.

Change your mind in the openNew idea mid-project? We swap it for something of equal size or price it as its own milestone. No surprises on the invoice.

Before we talk

Build your value curve

Every feature gets a score from four factors. You know your customers best, so three are yours. Effort is ours.

Build the highest scores first and your value curve climbs steeply: most of the benefit arrives in the first few milestones.

You scoreReachHow many people it touches
You scoreImpactHow much it changes things for them
You scoreConfidenceHow sure you are about both
We estimateEffortHow big it is to build. AI drafts it, and we review it with you.
Example loaded: a plumbing company planning a customer app. Look around, then start your own.

Bring your curve to our first conversation

Finish the exercise and send us your curve. We'll come ready to talk about your business, not ours.